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Making Ads Pay - Timeless Tips for Successful Copywriting (Paperback) Loot Price: R348
Discovery Miles 3 480
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Making Ads Pay - Timeless Tips for Successful Copywriting (Paperback): John Caples

Making Ads Pay - Timeless Tips for Successful Copywriting (Paperback)

John Caples

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Loot Price R348 Discovery Miles 3 480

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A veteran copywriter offers advice on how to spark ideas and then capture them in copy, how to write headlines that attract attention, how to make ads believable and motivate readers to act, and how to learn from failure as well as success. Readers will discover principles, procedures, and practical suggestions for every medium and style of advertising.

General

Imprint: Www.Bnpublishing.Com
Country of origin: United States
Release date: February 2013
First published: February 2013
Authors: John Caples
Dimensions: 229 x 152 x 14mm (L x W x T)
Format: Paperback - Trade
Pages: 258
ISBN-13: 978-1-60796-566-4
Categories: Books > Business & Economics > Business & management > International business
Books > Business & Economics > Business & management > E-commerce
Books > Business & Economics > Business & management > Sales & marketing > Advertising
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LSN: 1-60796-566-6
Barcode: 9781607965664

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