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Cooperative Strategy - Managing Alliances and Networks (Hardcover, 3rd Revised edition)
Loot Price: R4,064
Discovery Miles 40 640
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Cooperative Strategy - Managing Alliances and Networks (Hardcover, 3rd Revised edition)
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Cooperation has become the leading strategy adopted by business and
other organizations. It is taking on new forms that are adapted to
changing market expectations and technological possibilities in the
rapidly evolving business environment. This new edition of
Cooperative Strategy provides a comprehensive view of the practical
and theoretical literature concerning cooperative strategies, and
the alliance and network organizational forms that are the enablers
of these strategies. It takes the reader through the stages of
developing a cooperative alliance, from choosing a cooperative form
and selecting partners, to establishing an alliance and managing
the process of cooperation. It examines cooperative strategies in
different sectors as well as internationally, and discusses
performance criteria and evolution of cooperation over time. With
insights from internationally recognized experts on cooperative
strategy, this book presents extensive research on the topic while
also addressing practical issues of alliance management. Echoing
the words of the famous social psychologist Kurt Lewin that 'there
is nothing so practical as a good theory', the authors provide a
sound understanding of the theory and research on cooperative
strategy so as to inform its practice. In this respect, this new
edition follows its predecessor as an essential resource for both
students and managers alike.
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