The physical distribution of products is an important element in
the marketing operations of all productive enterprises, and in many
cases efficient distribution is the most important single factor
leading to success. With the emergence of post-industrial society
the role of distribution has come to increasingly be viewed as a
generator of wealth in the economy, attracting the interest of
public policy makers anxious to influence investment, employment
and efficiency in the sector. First published in 1982, this book
isolates the major trends affecting the main institutions in
distribution and contrasts the processes of change amongst the
countries and regions of the European Economic Community.
Structural change in the industry is related to spatial change in
the regions and comparisons made of the varied public policy
responses in member countries. An interesting and relevant reissue,
this title will be of particular value to economics and business
students with an interest in the development of the European
consumer and post-industrial Europe.
General
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