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The Retailing Reader (Hardcover)
Loot Price: R6,763
Discovery Miles 67 630
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The Retailing Reader (Hardcover)
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Most of us think we know something about retailing: we shop, we
buy, we consume. But retailing, perhaps more than any other
economic sector, has been transformed fundamentally over the last
thirty years, both economically and culturally. Featuring work from
seminal theorists in the area and charting the development of
retailing as an important discipline in its own right, this superb
volume examines the key themes in contemporary retailing. Organized
into five sections, each of which includes an illuminating
editorial overview, The Retailing Reader examines: consumers and
shoppers retail branding and marketing merchandising and buying;
strategy, power and policy international retailing. Extensive case
studies include an analysis of the British grocery market, the
strategies embodied by Nike Town stores, and the development of
retail economies in China and Latin America. The Retailing Reader
presents a comprehensive overview of this important area of study,
and is an ideal companion for any student of retailing, marketing
or business and management.
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