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Qualitative Analysis for Planning & Policy - Beyond the Numbers (Hardcover)
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Qualitative Analysis for Planning & Policy - Beyond the Numbers (Hardcover)
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Census data, population projections, trip estimates. Planners know
numbers. But numbers don't always tell the whole story. Qualitative
analysis which yields data in words and images rather than numbers
is an important tool in any research project. Planners can use
field research, photography, focus groups, and content analysis and
meta-analysis to develop compelling data for a variety of uses.
This book explains how to use and adapt these techniques and how to
integrate these methods with more traditional qualitative research.
Chapters offer step-by-step guidance to setting up various kinds of
qualitative research projects, collecting data, organizing data,
and analyzing data. Case studies show how a mix of qualitative and
quantitative research can help planners build consensus and tackle
large, complicated projects."
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