Written by one of the world's leading authorities on the public use
of museums, The Value of Museums: Enhancing Societal Well-Being
provides a timely and compelling way for museum professionals to
better understand and explain the benefits created by museum
experiences. The key insight this book advances is that museum
experiences successfully support a major driver of human behavior -
the desire for enhanced well-being. Knowingly or not, the business
of museums has always been to support and enhance the public's
personal, intellectual, social and physical well-being. Over the
years, museums have excelled at this task, as evidenced by the
almost indelible memories museum experiences engender. People
report that museum experiences make them feel better about
themselves, more informed, happier, healthier and more enriched;
all outcomes directly related to enhanced well-being. Historically,
benefits such as enhanced well-being were seen as vague and
intangible, but Falk shows that enhanced well-being, when properly
conceptualized, can not only be defined and measured, but also can
be monetized. However, as many in the museum world are painfully
aware, what worked yesterday for museums may not work in the future
as recessions and pandemics rapidly alter the landscape. Although
insights about past experiences are interesting, what is needed now
is a roadmap for the future. Fortunately for museums, the public's
need for enhanced well-being will not be disappearing any time
soon; enhanced well-being is now, and will always be, a fundamental
and on-going human need. What has and will change, though, is how
people choose to satisfy their well-being-related needs. The Value
of Museums provides tangible suggestions for how museum
professionals can build on their legacy of success at supporting
the public's well-being, adapting to changing times, and remaining
relevant and sustainable in the future.
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