Formerly a top operational manager with multinational
organizations, John Harte applies his hands-on knowledge of the
business world to provide a realistic examination of workplace and
marketplace conditions. In place of reasoned management and
disciplined organization, Harte depicts daily distractions,
disorder, vagueness, and confusion. Instead of the logical
processes described in classroom case histories with rational
solutions, he provides tales of an abundance of irrational
judgments, personal foibles, and business follies.
Harte has witnessed the demise of many companies--some of which,
in his opinion, could have been saved. With over thirty years'
experience to draw on, he analyzes why so many businesses and
products fail, when others succeed. He examines the amazing
progress of Japan and other Pacific Asian countries; explains the
decline of German, Canadian, British, and French management
practices; and provides strategies for top management and the
marketplace.
The business sectors described in this all-encompassing book
include: high-technology; fast-moving packaged consumer goods;
manufacturing and retailing consumer durables soft goods; fashion
products; service sector industries; manufacturing, wholesaling,
and retail trade; and a whole range of new service industries. His
unusually tough-minded view will benefit business entrepreneurs,
managers, and executives, as well as those interested in the study
of business and marketing.
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