Elgar Advanced Introductions are stimulating and thoughtful
introductions to major fields in the social sciences, business and
law, expertly written by the world's leading scholars. Designed to
be accessible yet rigorous, they offer concise and lucid surveys of
the substantive and policy issues associated with discrete subject
areas. As the world faces extreme economic, environmental and
political crises, this bold and accessible Advanced Introduction
argues for a future-facing approach to the creative economy and
creative innovation. The book analyses contemporary and historical
arts and culture whilst assessing historical shifts from national
to global cultures; analogue to digital technologies; and
individualist to systems thinking. Key features include: A new
approach to the creative industries based on complex systems and
evolutionary dynamics Combining humanities-based analysis with
economics of innovation A critique of important theorists and
intellectual traditions involved in the study of modern mediated
creativity Reconceptualizing arts, copyright, cities, time, global
media and social agency A thought-provoking reassessment of
modernity to pivot creative enterprise for the challenges of the
Anthropocene era. Scholars and students of media and communications
studies, political economy and economics will benefit from the new
approach to creative media and culture, and its proposals to
rethink the economics of creativity and innovation. This book will
be a helpful guide for policy-makers, consultants and freelancers
who work across the borderlines of art, media, technology, business
and regulation.
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