This book offers a distinctive introduction to understanding the
position of sport in consumer society. Drawing on recent
developments in sociological theory and research, particularly in
relation to debates about culture and consumption, the book
examines how sport - as both recreational practice and commercial
spectacle - has become more central to the capitalist 'economies of
signs and space'. Containing up-to-date research findings and
identifying key issues in the study and politics of sport in
consumer culture, this is essential reading for all students
seeking to broaden their understanding of sport in society.
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