W. Edwards Deming's 11th Point for Management reads, "Eliminate
management by objective. Eliminate management by numbers, numerical
goals. Substitute leadership." Was Deming really repudiating one of
Peter Drucker's most respected tools for leaders, Management by
Objectives? Does this mean that goal-setting is an inappropriate
leadership tool? John Sullivan argues that Deming did not mean the
elimination of goal-setting as a leadership tool. What he was
opposed to was the misuse and abuse of goal-setting by leaders who
had little or no knowledge of the processes under study. Sullivan
shows leaders the proper use of MBO as a management tool by
defining its principles, creating SMART goals, and treating
employees with dignity and respect while fully involving them in
the goal-setting process.
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