Sponsorship for Sport Managers (Paperback)

Securing financial resources through sponsorships is a prominent element in the job descriptions of many sport managers and the importance of that task has increased exponentially in recent years. Sponsorship for Sport Managers provides readers with an understanding of how companies use sponsorship in their marketing programs and how sport managers can leverage that knowledge into greater sponsorship opportunities. Widely acclaimed author John Crompton masterfully integrates the conceptual with the applied as Sponsorship for Sport Managers helps readers to: understand how companies use sponsorship in their marketing programs; be responsive to sponsors' needs; charge an equitable fee for providing sponsors with leveraging opportunities; be active partners with the sponsors to help them meet their objectives, and measure the extent to which the objectives were accomplished.

General

Imprint:	Fitness Information Technology, Inc, U.S.
Country of origin:	United States
Release date:	2014
Authors:	John L. Crompton
Dimensions:	280 x 160 x 16mm (L x W x T)
Format:	Paperback
Pages:	302
ISBN-13:	978-1-935412-54-0
Categories:	Books > Business & Economics > Business & management > Management of specific areas > Budgeting & financial management Books > Sport & Leisure > Sports & outdoor recreation > Sporting events, tours & organisations > General Promotions
LSN:	1-935412-54-X
Barcode:	9781935412540

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