Today's advertising professional is confronted by a bewildering
legal maze of statutes, rules, regulations, court decisions, and
regulatory rulings that determine important advertising decisions.
Finding one's way through the maze can be time-consuming, not to
mention extremely costly and frustrating. This authoritative
reference manual can make that task easier, more productive, and
cost-effective. This easy-to-read comprehensive guide provides
readers with a thorough understanding of the practical impact of
advertising restrictions. It offers an exhaustive analysis of
hundreds of Federal Trade Commission cease-and-desist orders,
National Advertising Division/National Advertising Review Board
decisions, landmark federal and state court decisions, federal and
state laws, rules and regulations, and advertising industry
self-regulatory guidelines. The author addresses the various
requirements of the FTC, FCC, NAD/NARB, and the network clearance
departments. Special types of advertising are examined, such as
those relating to alcoholic beverages, drugs, children's
advertising, professional advertising, and political advertising.
Major advertising compliance issues are discussed, including false,
unfair, and deceptive advertising; advertising substantiation;
comparative advertising; warranties; and commercial speech. Major
applicable laws such as the Lanham Act, Federal Trade Commission
Act, the Federal Food, Drug, and Cosmetic Act, and the
Magnuson-Moss Warranty Act are covered. In addition, a wealth of
appendixes and other full-text materials are included that will
enable the advertising and marketing executive to avoid costly
errors. All information is presented in a highly readable style to
benefit both layment and expert.
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!
Welcome to Loot.co.za!
Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search
