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The Laws of Simplicity (Hardcover)
Loot Price: R436
Discovery Miles 4 360
You Save: R231
(35%)
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The Laws of Simplicity (Hardcover)
Series: Simplicity: Design, Technology, Business, Life Series
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List price R667
Loot Price R436
Discovery Miles 4 360
You Save R231 (35%)
Supplier out of stock. If you add this item to your wish list we will let you know when it becomes available.
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Ten laws of simplicity for business, technology, and design that
teach us how to need less but get more. Finally, we are learning
that simplicity equals sanity. We're rebelling against technology
that's too complicated, DVD players with too many menus, and
software accompanied by 75-megabyte "read me" manuals. The iPod's
clean gadgetry has made simplicity hip. But sometimes we find
ourselves caught up in the simplicity paradox: we want something
that's simple and easy to use, but also does all the complex things
we might ever want it to do. In The Laws of Simplicity, John Maeda
offers ten laws for balancing simplicity and complexity in
business, technology, and design-guidelines for needing less and
actually getting more. Maeda-a professor in MIT's Media Lab and a
world-renowned graphic designer-explores the question of how we can
redefine the notion of "improved" so that it doesn't always mean
something more, something added on. Maeda's first law of simplicity
is "Reduce." It's not necessarily beneficial to add technology
features just because we can. And the features that we do have must
be organized (Law 2) in a sensible hierarchy so users aren't
distracted by features and functions they don't need. But
simplicity is not less just for the sake of less. Skip ahead to Law
9: "Failure: Accept the fact that some things can never be made
simple." Maeda's concise guide to simplicity in the digital age
shows us how this idea can be a cornerstone of organizations and
their products-how it can drive both business and technology. We
can learn to simplify without sacrificing comfort and meaning, and
we can achieve the balance described in Law 10. This law, which
Maeda calls "The One," tells us: "Simplicity is about subtracting
the obvious, and adding the meaningful."
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