Changing social values, skepticism of corporate behavior, and
regulation are forcing firms to recognize the impact of these
issues on potential success. Political and social action can impact
dramatically on individual firms and industry-wide competitiveness
by changing the rules by which competition occurs. In addition,
policies that restrict trade in the international arena, regulatory
interventions that impose additional costs, and public interest
group activities that challenge the legitimacy of the firm and
industry product and service offerings also alter the rules of
competition. Firms and industries that learn to play by the new
rules of engagement can significantly improve their competitive
positioning within the economy. There has been almost nothing
written on the topic of industry political strategy. As competition
moves increasingly to a global scene, the businesses will have to
deal with more complex social and political interactions.
Business academicians and business managers have become more
interested in the impact of social and political issues on success.
Until this work, there has been a lack of models of how to deal
with the general issue. In addition, formulations of strategies and
tactics have been lacking before this work along with the means of
their implementation.
General
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