0
Your cart

Your cart is empty

Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management

Buy Now

Brand Against the Machine - How to Build Your Brand, Cut Through the Marketing Noise, and Stand Out from the Competition (Hardcover) Loot Price: R455
Discovery Miles 4 550
You Save: R134 (23%)

Brand Against the Machine - How to Build Your Brand, Cut Through the Marketing Noise, and Stand Out from the Competition (Hardcover)

John Michael Morgan

 (sign in to rate)
List price R589 Loot Price R455 Discovery Miles 4 550 You Save R134 (23%)

Bookmark and Share

Expected to ship within 12 - 17 working days

Ditch traditional corporate branding to create a powerful, recognizable brand

"Brand Against the Machine" offers proven and actionable steps for companies and entrepreneurs to increase their brand visibility and credibility, and to create an indispensable brand that consumers can relate to, thus becoming life-long customers. Discover the aspirational currency that makes your brand one that people want to be or want to be friends with. Learn how to be real with your audience and make strategic associations to establish credibility. "Brand Against the Machine" will help you stand out, get noticed, and be remembered.

"Brand Against the Machine" is the blueprint for how to market your brand to attract better clients and stand out from the clutter that is traditional corporate branding and marketing.Instant Positioning Method: How to instantly stand out from the crowd and position yourself as a resource, not just another service providerThe 20/60/20 Rule: Why it's important to take a stand and why it's okay to have haters--because it creates a stronger bond with those who love you

Ditch your traditional corporate branding and marketing, and exchange it for something memorable. Your customers will thank you for it.

General

Imprint: John Wiley & Sons
Country of origin: United States
Release date: December 2011
First published: 2012
Authors: John Michael Morgan
Dimensions: 235 x 158 x 20mm (L x W x T)
Format: Hardcover
Pages: 210
ISBN-13: 978-1-118-10352-4
Categories: Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management
LSN: 1-118-10352-1
Barcode: 9781118103524

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!

Partners