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Global Markets and Global Impact of Sports - SportsWorld (Paperback)
Loot Price: R1,236
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Global Markets and Global Impact of Sports - SportsWorld (Paperback)
Series: Sport in the Global Society - Contemporary Perspectives
Expected to ship within 12 - 17 working days
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This book is a concept we use to explain the invasive and pervasive
role of sport in global society and in each country around the
world. From the origins of modern sports to today, sports have
become more and more commercial, global, and universally understood
as important parts of economies, cultures, and political debates.
The 2018 thawing of relations on the Korean Peninsula, and between
North Korea and the USA, can be attributed in part to the inclusive
practices of the Winter Olympics; yet the Russian doping scandal
and the ramifications from that suggest that a new Cold War in
sport has emerged which is played out in social media as well as in
diplomatic circles. Beyond the elite levels, however, sport is key
to social identification and cultural capital building, and for
social integration. Regardless of how we view sport, it is clear
that it is a powerful social technology with the ability to
transform society and influence political and economic debates. The
chapters in this book were originally published in special issues
in Sport in Society.
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