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Books > Arts & Architecture > History of art / art & design styles > From 1900 > Art styles, 1960 -
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Manufacturing the Modern Patron in Victorian California - Cultural Philanthropy, Industrial Capital, and Social Authority (Paperback)
Loot Price: R1,625
Discovery Miles 16 250
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Manufacturing the Modern Patron in Victorian California - Cultural Philanthropy, Industrial Capital, and Social Authority (Paperback)
Series: The Histories of Material Culture and Collecting, 1700-1950
Expected to ship within 12 - 17 working days
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Through the example of Central Pacific Railroad executives,
Manufacturing the Modern Patron in Victorian California redirects
attention from the usual art historical protagonists - artistic
producers - and rewrites narratives of American art from the
unfamiliar vantage of patrons and collectors. Neither denouncing,
nor lionizing, nor dismissing its subjects, it demonstrates the
benefits of taking art consumers seriously as active contributors
to the cultural meanings of artwork. It explores the critical role
of art patronage in the articulation of a new and distinctly modern
elite class identity for newly ascendant corporate executives and
financiers. These economic elites also sought to legitimate trends
in industrial capitalism, such as mechanization, incorporation, and
proletarianization, through their consumption of a diverse array of
elite culture, including regional landscapes, panoramic and
stop-motion photography, history paintings of the California Gold
Rush, the architecture of Stanford University, and the design of
domestic galleries. This book addresses not only readers in the art
history and visual and material cultures of the United States, but
also scholars of patronage studies, American Studies, and the
sociology of culture. It tells a story still relevant to this new
Gilded Age of the early 21st century, in which wealthy collectors
dramatically shape contemporary art markets and institutions.
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