Most organizational change initiatives fail spectacularly (at
worst) or deliver lukewarm results (at best). In his international
bestseller Leading Change, John Kotter revealed why change is so
hard, and provided an actionable, eight-step process for
implementing successful transformations. The book became the change
bible for managers worldwide. Now, in A Sense of Urgency, Kotter
shines the spotlight on the crucial first step in his framework:
creating a sense of urgency by getting people to actually see and
feel the need for change. Why focus on urgency? Without it, any
change effort is doomed. Kotter reveals the insidious nature of
complacency in all its forms and guises. In this exciting new book,
Kotter explains: * How to go beyond "the business case" for change
to overcome the fear and anger that can suppress urgency * Ways to
ensure that your actions and behaviors -- not just your words --
communicate the need for change * How to keep fanning the flames of
urgency even after your transformation effort has scored some early
successes Written in Kotter's signature no-nonsense style, this
concise and authoritative guide helps you set the stage for leading
a successful transformation in your company.
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