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Handbook of Service Business - Management, Marketing, Innovation and Internationalisation (Hardcover) Loot Price: R5,426
Discovery Miles 54 260
Handbook of Service Business - Management, Marketing, Innovation and Internationalisation (Hardcover): John R. Bryson, Peter W....

Handbook of Service Business - Management, Marketing, Innovation and Internationalisation (Hardcover)

John R. Bryson, Peter W. Daniels

Series: Research Handbooks in Business and Management series

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Loot Price R5,426 Discovery Miles 54 260 | Repayment Terms: R508 pm x 12*

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Service business accounts for more than 75 per cent of the wealth and employment created in most developed market economies. This interdisciplinary Handbook provides a critical and multi-disciplinary review of current service business processes and practices. Broadening our understanding of services in the world economy, the editors push back the frontiers of current critical thinking by bringing together eminent scholars from economics, management, sociology, public policy, planning and geography. Chapters contribute to ongoing debates about the nature and management of service business and the characteristics of service-led economies. Disciplinary perspectives on services, services and core business processes, and the management of service business are explored. Included is a series of case studies from the EU, USA, UK and Australia. Designed as an additional text for undergraduates and postgraduate studies, this book will appeal to students and scholars seeking a multi-disciplinary understanding of this increasingly mainstream field. Contributors: L. Andres, U. Apte, J.R. Bryson, C. Chapain, A. Coad, P.W. Daniels, F. Djellal, M. Ehret, J. Frankish, F. Gallouj, R. Greenwood, C. M. Hall, S. Hollis, A. Jones, U. Karmarkar, C.A. Kieliszewski, P.P Maglio, R. Mason, T. Morris, H. Nath, M. O'Mahony, A. Potter, J. Roberts, R. Roberts, L. Rubalcaba, M. Smets, D.J. Storey, P. Strom, J. Sundbo, D.J. Teece, M. Toivonen, R.H. Tsiotsou, J. Wirtz, F.F. Yang, A.G.O. Yeh

General

Imprint: Edward Elgar Publishing Ltd
Country of origin: United Kingdom
Series: Research Handbooks in Business and Management series
Release date: April 2015
Editors: John R. Bryson • Peter W. Daniels
Dimensions: 244 x 169mm (L x W)
Format: Hardcover
Pages: 464
ISBN-13: 978-1-78100-040-3
Categories: Books > Reference & Interdisciplinary > Encyclopaedias & reference works > Reference works > General
Books > Business & Economics > Business & management > Sales & marketing > General
Books > Business & Economics > Industry & industrial studies > Service industries > General
Books > Earth & environment > Geography > Human geography > Economic geography
LSN: 1-78100-040-9
Barcode: 9781781000403

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