Fundamentals of Economics for Business is an innovative text
designed specifically for students in business education programs.
It provides a comprehensive yet accessible introduction to the key
economic issues relevant to present or future business
decision-makers. Reflecting the requirements of globalization, the
content is international in scope and is applicable worldwide. The
material is easily adaptable to courses of different lengths and
educational objectives, including a one-semester MBA course,
economics courses in an undergraduate commerce or business degree,
or an executive MBA program.This second edition adds significant
new material on production costs, managerial economics, growth and
competitiveness, and includes new case studies with applications to
international business.
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