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The New Behaviorism - Foundations of Behavioral Science (Hardcover, 3rd edition)
Loot Price: R3,983
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The New Behaviorism - Foundations of Behavioral Science (Hardcover, 3rd edition)
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This ground-breaking book presents a brief history of behaviorism,
along with a critical analysis of radical behaviorism, its
philosophy and its applications to social issues. This third
edition is much expanded and includes a new chapter on experimental
method as well as longer sections on the philosophy of behaviorism.
It offers experimental and theoretical examples of a new approach
to behavioral science. It provides an alternative philosophical and
empirical foundation for a psychology that has rather lost its way.
The mission of the book is to help steer experimental psychology
away from its current undisciplined indulgence in "mental life"
toward the core of science, which is an economical description of
nature: parsimony, explain much with little. The elementary
philosophical distinction between private and public events, even
biology, evolution and animal psychology are all ignored by much
contemporary cognitive psychology. The failings of radical
behaviorism as well as a philosophically defective cognitive
psychology point to the need for a new theoretical behaviorism,
which can deal with problems such as "consciousness" that have been
either ignored, evaded or muddled by existing approaches. This new
behaviorism provides a unified framework for the science of
behavior that can be applied both to the laboratory and to broader
practical issues such as law and punishment, the health-care
system, and teaching.
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