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Presidential Debate Negotiation from 1960 to 1988 - Setting the Stage for Prime-Time Clashes (Hardcover)
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Presidential Debate Negotiation from 1960 to 1988 - Setting the Stage for Prime-Time Clashes (Hardcover)
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Since their inception, the presidential debates Americans have
watched on television were carefully negotiated. This book closely
examines a previously unexamined type of political communication,
presidential debate negotiation. While it has been widely known
that all general election presidential debates since 1960 have been
negotiated by the participating candidates, no one has ever
completed a systematic study of them. In particular, the 1960,
1976, 1980, 1984, and 1988 negotiations were examined in detail.
For each of these election cycles, a comprehensive narrative of
what occurred during the pre-debate negotiations was constructed
based on primary source materials, media accounts, and other
secondary sources. Comparisons across election cycles were made in
order to draw some conclusions about presidential debate
negotiation. Presidential debate negotiations are not just
negotiations, but rather also a form of political rhetoric for
several different players. The research concluded that that there
are five contexts in which presidential debate rhetoric occurs and
the rhetoric is aimed at two audiences. Within each context, the
functions and strategies of the rhetoric were discussed and
explained from the perspective of the sponsor of the debate(s), the
candidates and their representatives, as well as the media.
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