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Modernism and the Culture of Market Society (Paperback)
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Modernism and the Culture of Market Society (Paperback)
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Many critics argue that the modernist avant-garde were always in
opposition to the commercial values of market-driven society. For
John Xiros Cooper, the avant-garde bears a more complex relation to
capitalist culture than previously acknowledged. He argues that in
their personal relationships, gender roles and sexual contacts, the
modernist avant-garde epitomised the impact of capitalism on
everyday life. Cooper shows how the new social, cultural and
economic practices aimed to defend cultural values in a commercial
age, but, in this task, modernism became the subject of a profound
historical irony. Its own characterising techniques, styles and
experiments, deployed to resist the new nihilism of the capitalist
market, eventually became the preferred cultural style of the very
market culture which the first modernists opposed. In this
broad-ranging 2004 study John Xiros Cooper explores this
provocative theme across a wide range of Modernist authors,
including Joyce, Eliot, Stein and Barnes.
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