In a 'video first' world, video is one of the most effective tools
marketers can use to raise brand awareness, engage consumers, drive
website traffic and increase sales. Video Marketing takes a
step-by-step and in-depth look at planning and creating great video
campaigns, as well as activating, testing and measuring their
success. Featuring case studies from global household names such as
adidas, Kleenex, and Red Bull, it explores which video types and
platforms brands should use, using multi-video campaigns, live
videos and webinars, as well as creating and editing video
campaigns on a budget using DSLRs and smartphones. Updated with the
latest developments, this second edition of Video Marketing
contains new chapters on understanding your audience and buying
media space on ad networks and social media, as well as further
content on personal and personalized content and avoiding potential
pitfalls such as frauds, fake views and updates. Accompanying
online resources consist of video links for campaigns discussed in
the book and a downloadable strategy planner for readers to
complete and put into action.
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