Creating Experiences in the Experience Economy (Hardcover)

Creating Experiences in the Experience Economy focuses on the creation of experience from a business perspective. In doing so, the book establishes a more solid foundation for making better and more complex analyses of experience creation, paving the way for the development of analytically based and innovative experiences in experience firms and institutions. The contributors emphasise that experience creation is not an easy task with a straightforward formula and examine how marketed experiences are constructed, developed and innovated.Presenting diverse and innovative perspectives, the contributors discuss and present models for how experiences are designed, produced and distributed. With its cross-disciplinary approach to experience creation, this fascinating study will appeal to researchers and academics of business administration, services, culture and tourism.

General

Imprint:	Edward Elgar Publishing Ltd
Country of origin:	United Kingdom
Series:	Services, Economy and Innovation series
Release date:	September 2008
Editors:	Jon Sundbo • Per Darmer
Dimensions:	234 x 156mm (L x W)
Format:	Hardcover
Pages:	272
ISBN-13:	978-1-84720-930-6
Categories:	Books > Business & Economics > Business & management > General Books > Reference & Interdisciplinary > Interdisciplinary studies > Cultural studies > General Books > Business & Economics > Industry & industrial studies > Service industries > Tourism industry
LSN:	1-84720-930-0
Barcode:	9781847209306

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!