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Books > Business & Economics > Business & management > Management of specific areas > Production & quality control management
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The Business of Electric Vehicles - A Platform Perspective (Paperback)
Loot Price: R2,173
Discovery Miles 21 730
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The Business of Electric Vehicles - A Platform Perspective (Paperback)
Series: Foundations and Trends (R) in Technology, Information and Operations Management
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Platform business tactics are highly visible and dominant in
business today. Prominent firms in industries such as information
services, retail, and travel, have embraced platform thinking.
Still, many others are engaged in a platform game without realizing
it, often to negative consequences. The Business of Electric
Vehicles: A Platform Perspective develops this theme with an
illustrative focus on the battery electric vehicle segment of the
automobile industry. It traces the development of the industry,
identifies key decisions by various participants, and analyzes
these decisions from a platform strategy lens. The authors
emphasize that platform characteristics and network effects are at
the core of the electric vehicle industry. For electric vehicles,
the two-sided platform nature of the industry underlines the need
for a well-coordinated strategy on both sides of the market. This
analysis reveals that industry participants - vehicle producers,
providers of charging locations, government and policy makers (with
the notable exception of an industry newcomer, Tesla, which has
astutely employed platform thinking in its core decisions) - have
executed a flawed strategy that fails to recognize and leverage the
platform aspect of the industry.
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