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Books > Social sciences > Psychology > The self, ego, identity, personality
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Metaphors of Coronavirus - Invisible Enemy or Zombie Apocalypse? (Paperback, 1st ed. 2021)
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Metaphors of Coronavirus - Invisible Enemy or Zombie Apocalypse? (Paperback, 1st ed. 2021)
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Total price: R808
Discovery Miles: 8 080
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This book explores the metaphors used in public and media
communication to ask how language shapes our moral reasoning about
the global coronavirus crisis. The author offers insights into the
metaphors, metonyms, allegories and symbols of the global crisis
and examines how they have contributed to policy formation and
communication. Combining metaphor theory with moral foundations
theory, he places metaphors in their historical contexts, and then
critically questions why certain tropes might be used in particular
situations to persuade and convince an audience. The book takes an
integrated approach, involving ideas from cognitive linguistics,
history, social psychology and literature to produce a
multi-layered and thematically rich interpretation of the language
of the pandemic and its social and political consequences. It will
be relevant to readers with a background in these areas, as well as
anyone with a general interest in the language used to make sense
of this global event.
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