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Books > History > Asian / Middle Eastern history
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Israel's Public Diplomacy - The Problems of Hasbara, 1966-1975 (Hardcover)
Loot Price: R2,379
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Israel's Public Diplomacy - The Problems of Hasbara, 1966-1975 (Hardcover)
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Hasbara (explaining), the Israeli variant of public diplomacy, is
the subject of endless domestic debate. Israel in the 1960s and
1970s saw many changes in its political and military international
stage. This was a period of unusually intensive attention to the
problems of hasbara, beginning with the appointment of Yisrael
Galili as minister with responsibility for government
communications and ending with the dismantling of the Ministry of
Information in 1974, less than a year after it had been created.
Israel had only been able to "muddle through," and, at the end,
there was no greater sophistication in Israeli thinking and no
stronger administrative structure in spite of many organizational
changes. Accessible to anyone interested in the history of Israel
as well as political history and diplomacy, the book serves as a
case study of how entrenched political culture can limit policy
options and casts light on the emergence of public diplomacy as a
feature of foreign policy.
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