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Books > Business & Economics > Business & management > Sales & marketing > Advertising
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Show Sold Separately - Promos, Spoilers, and Other Media Paratexts (Paperback, New)
Loot Price: R933
Discovery Miles 9 330
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Show Sold Separately - Promos, Spoilers, and Other Media Paratexts (Paperback, New)
Expected to ship within 10 - 15 working days
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Highlights the trailers, merchandising and cultural conversations
that shape our experiences of film and television It is virtually
impossible to watch a movie or TV show without preconceived notions
because of the hype that precedes them, while a host of media
extensions guarantees them a life long past their air dates. An
onslaught of information from print media, trailers, internet
discussion, merchandising, podcasts, and guerilla marketing, we
generally know something about upcoming movies and TV shows well
before they are even released or aired. The extras, or "paratexts,"
that surround viewing experiences are far from peripheral, shaping
our understanding of them and informing our decisions about what to
watch or not watch and even how to watch before we even sit down
for a show. Show Sold Separately gives critical attention to this
ubiquitous but often overlooked phenomenon, examining paratexts
like DVD bonus materials for The Lord of the Rings, spoilers for
Lost, the opening credits of The Simpsons, Star Wars actions
figures, press reviews for Friday Night Lights, the framing of
Batman Begins, the videogame of The Thing, and the trailers for The
Sweet Hereafter. Plucking these extra materials from the wings and
giving them the spotlight they deserve, Jonathan Gray examines the
world of film and television that exists before and after the show.
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