Welcome to Loot.co.za!   Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search
0
Your cart

Your cart is empty

Books > Humanities

Buy Now

Branded Content - The Fateful Merging of Media and Marketing (Hardcover) Loot Price: R4,212
Discovery Miles 42 120
Repayment Terms: R395 pm x 12*
Add to cart
Branded Content - The Fateful Merging of Media and Marketing (Hardcover): Jonathan Hardy

Branded Content - The Fateful Merging of Media and Marketing (Hardcover)

Jonathan Hardy

 (sign in to rate)
Loot Price R4,212 Discovery Miles 42 120 | Repayment Terms: R395 pm x 12*

Bookmark and Share

Expected to ship within 10 - 15 working days

It provides upper level undergraduate and postgraduate students with an authoritative, accessible and highly relevant exploration of critical discourse within a real world advertising context. It is clearly structured into 'Practice', 'Policies' and 'Problems' sections, helping to guide readers clearly through the issues highlighted and illustrate the interrelated nature of these topics in the media and marketing branding of content. It presents vital topics that cross borders, exploring issues of content branding by multi-national and global media and marketing organisation, giving the book truly international relevance.

General

Imprint: Routledge
Country of origin: United Kingdom
Release date: August 2021
First published: 2018
Authors: Jonathan Hardy
Dimensions: 234 x 156mm (L x W)
Format: Hardcover
Pages: 282
ISBN-13: 978-1-138-19041-2
Categories: Books > Humanities > General
Books > Reference & Interdisciplinary > Communication studies > Media studies
Books > Business & Economics > Economics > General
Books > Business & Economics > Business & management > Sales & marketing > Advertising
Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Press & journalism
Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Advertising industry
Promotions
LSN: 1-138-19041-1
Barcode: 9781138190412

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!

You might also like..

Disciple - Walking With God (Paperback): Rorisang Thandekiso, Nkhensani Manabe
Disciple - Walking With God
Rorisang Thandekiso, Nkhensani Manabe Paperback  (1)
 R280 R250 Discovery Miles 2 500
100 Mandela Moments (Paperback): Kate Sidley
100 Mandela Moments
Kate Sidley Paperback R260 R232 Discovery Miles 2 320
1 Recce: Volume 3 - Onsigbaarheid Is Ons Krag (Afrikaans, Paperback): Alexander Strachan
1 Recce: Volume 3 - Onsigbaarheid Is Ons…
Alexander Strachan Paperback R380 R339 Discovery Miles 3 390
Stellenbosch: Murder Town - Two Decades Of Shocking Crimes (Paperback): Julian Jansen
Stellenbosch: Murder Town - Two Decades…
Julian Jansen Paperback R360 R321 Discovery Miles 3 210
Safari Nation - A Social History Of The Kruger National Park (Paperback): Jacob Dlamini
Safari Nation - A Social History Of The…
Jacob Dlamini Paperback R330 R305 Discovery Miles 3 050
Democracy Works - Re-Wiring Politics To Africa's Advantage (Paperback): Greg Mills, Olusegun Obasanjo, Jeffrey Herbst,...
Democracy Works - Re-Wiring Politics To…
Greg Mills, Olusegun Obasanjo, … Paperback R320 R290 Discovery Miles 2 900
A History Of South Africa - From The Distant Past To The Present Day (Paperback, New Edition): Fransjohan Pretorius
A History Of South Africa - From The…
Fransjohan Pretorius Paperback R435 Discovery Miles 4 350
Falling Monuments, Reluctant Ruins - The Persistence Of The Past In The Architecture Of Apartheid (Paperback): Hilton Judin
Falling Monuments, Reluctant Ruins - The…
Hilton Judin Paperback R395 R365 Discovery Miles 3 650
Light Through The Bars - Understanding And Rethinking South Africa's Prisons (Paperback): Babychan Arackathara
Light Through The Bars - Understanding…
Babychan Arackathara Paperback R30 R28 Discovery Miles 280
The People's War - Reflections Of An ANC Cadre (Paperback): Charles Nqakula
The People's War - Reflections Of An ANC…
Charles Nqakula Paperback R325 R300 Discovery Miles 3 000
The Land Is Ours - Black Lawyers And The Birth Of Constitutionalism In South Africa (Paperback): Tembeka Ngcukaitobi
The Land Is Ours - Black Lawyers And The…
Tembeka Ngcukaitobi Paperback  (11)
 R400 R369 Discovery Miles 3 690
Our Long Walk To Economic Freedom - Lessons From 100 000 Years Of Human History (Paperback): Johan Fourie
Our Long Walk To Economic Freedom…
Johan Fourie Paperback R365 R326 Discovery Miles 3 260

See more
Books | DVD | Games | Music | Computers | Electronics | Fashion | Sport | Kitchen | Home | Pets | DIY | Toys | Baby | Health & Beauty | Stationery | Arts & Crafts
Need help?
My account
Services
Networking
Partners