It provides upper level undergraduate and postgraduate students
with an authoritative, accessible and highly relevant exploration
of critical discourse within a real world advertising context. It
is clearly structured into 'Practice', 'Policies' and 'Problems'
sections, helping to guide readers clearly through the issues
highlighted and illustrate the interrelated nature of these topics
in the media and marketing branding of content. It presents vital
topics that cross borders, exploring issues of content branding by
multi-national and global media and marketing organisation, giving
the book truly international relevance.
General
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