Branded Content - The Fateful Merging of Media and Marketing (Paperback)

It provides upper level undergraduate and postgraduate students with an authoritative, accessible and highly relevant exploration of critical discourse within a real world advertising context. It is clearly structured into 'Practice', 'Policies' and 'Problems' sections, helping to guide readers clearly through the issues highlighted and illustrate the interrelated nature of these topics in the media and marketing branding of content. It presents vital topics that cross borders, exploring issues of content branding by multi-national and global media and marketing organisation, giving the book truly international relevance.

General

Imprint:	Routledge
Country of origin:	United Kingdom
Release date:	August 2021
First published:	2018
Authors:	Jonathan Hardy
Dimensions:	234 x 156 x 28mm (L x W x T)
Format:	Paperback
Pages:	282
ISBN-13:	978-1-138-19042-9
Categories:	Books > Humanities > General Books > Reference & Interdisciplinary > Communication studies > Media studies Books > Business & Economics > Economics > General Books > Business & Economics > Business & management > Sales & marketing > Advertising Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Press & journalism Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Advertising industry
LSN:	1-138-19042-X
Barcode:	9781138190429

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