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Branded Content - The Fateful Merging of Media and Marketing (Paperback) Loot Price: R1,258
Discovery Miles 12 580
Repayment Terms: R118 pm x 12*
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Branded Content - The Fateful Merging of Media and Marketing (Paperback): Jonathan Hardy

Branded Content - The Fateful Merging of Media and Marketing (Paperback)

Jonathan Hardy

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Loot Price R1,258 Discovery Miles 12 580 | Repayment Terms: R118 pm x 12*

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It provides upper level undergraduate and postgraduate students with an authoritative, accessible and highly relevant exploration of critical discourse within a real world advertising context. It is clearly structured into 'Practice', 'Policies' and 'Problems' sections, helping to guide readers clearly through the issues highlighted and illustrate the interrelated nature of these topics in the media and marketing branding of content. It presents vital topics that cross borders, exploring issues of content branding by multi-national and global media and marketing organisation, giving the book truly international relevance.

General

Imprint: Routledge
Country of origin: United Kingdom
Release date: August 2021
First published: 2018
Authors: Jonathan Hardy
Dimensions: 234 x 156 x 28mm (L x W x T)
Format: Paperback
Pages: 282
ISBN-13: 978-1-138-19042-9
Categories: Books > Humanities > General
Books > Reference & Interdisciplinary > Communication studies > Media studies
Books > Business & Economics > Economics > General
Books > Business & Economics > Business & management > Sales & marketing > Advertising
Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Press & journalism
Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Advertising industry
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LSN: 1-138-19042-X
Barcode: 9781138190429

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