The Complete Sales Letter Book: Model Letters for Every Selling Situation - Model Letters for Every Selling Situation (Hardcover)

Sales professionals in all levels of business will save time and communicate faster and better with this handy resource of hundreds of ready-to-use letters. The authors have carefully written and compiled letters that accommodate a broad range of routine and out-of-the-ordinary sales situations. They have organized the book to mirror the progression of the sales cycle:

Part 1 includes letters that inspire and motivate salespeople to seek prospects despite daunting circumstances.

Part 2 tracks with letters the sales process through potential roadblocks to the closing.

Part 3 shows how to sustain relationships with customers through effectively written communication.

Part 4 draws sample letters from cyberspace to illustrate how companies are adapting to the internet.

Any sales representative will find in this convenient volume time-saving techniques to encourage better communication with both customers and sales and service staffs that will ultimately lead to increased sales.

General

Imprint:	Routledge
Country of origin:	United Kingdom
Release date:	November 1997
First published:	1998
Authors:	Jonathan Harris • Ann McIntyre
Dimensions:	229 x 152 x 44mm (L x W x T)
Format:	Hardcover
Pages:	416
ISBN-13:	978-0-7656-0083-7
Categories:	Books > Language & Literature > Literary & linguistic reference works > Writing & editing guides > General Books > Business & Economics > Business & management > Sales & marketing > General Books > Business & Economics > Business & management > Business communication & presentation > General
LSN:	0-7656-0083-8
Barcode:	9780765600837

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!