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Visual Consumption (Hardcover, New) Loot Price: R4,156
Discovery Miles 41 560
Repayment Terms: R389 pm x 12*
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Visual Consumption (Hardcover, New): Jonathan Schroeder

Visual Consumption (Hardcover, New)

Jonathan Schroeder

Series: Routledge Interpretive Marketing Research

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Loot Price R4,156 Discovery Miles 41 560 | Repayment Terms: R389 pm x 12*

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A key characteristic of the twenty first century economy is 'the image'. Brand development is based on image, products are advertised via images, and corporate image is critical for economic success. This book draws from art history, photography and visual studies to develop an interdisciplinary, image-based approach to understanding consumer behaviour.

Related link: Series Editor website
eBook available with sample pages: 0203471636

General

Imprint: Routledge
Country of origin: United Kingdom
Series: Routledge Interpretive Marketing Research
Release date: 2002
First published: 2002
Authors: Jonathan Schroeder
Dimensions: 234 x 156 x 19mm (L x W x T)
Format: Hardcover
Pages: 206
Edition: New
ISBN-13: 978-0-415-24424-4
Categories: Books > Business & Economics > Business & management > General
LSN: 0-415-24424-2
Barcode: 9780415244244

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