The increasing trend towards digitisation seems to be spurring on
the bricks and mortar retailers. Hybrid spaces communicate with the
customers as a matter of course on all levels: online, offline and
on site. Beyond conventional retail formats, this has spawned
surprising concepts which combine aspects from different areas of
life with each other. Clever hospitality offerings, curated
showrooms as well as flexible co-working and event spaces
complement established retail locations. At the same time, many
malls and shopping centres have seen better days and have been
completely refurbished. The new standard work about the sector
presents the most recent developments in worldwide retail design
with articles from experts working in interdisciplinary teams and
innovative reference projects. Text in English and German.
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