What explains the massive worldwide success of video games such as
Fortnite, Minecraft, and Pokémon Go? Game companies and their
popularity are poorly understood and often ignored from the
standpoint of traditional business strategy. Yet this industry
generates billions in revenue by thinking creatively about digital
distribution, free-to-play content, and phenomena like e-sports and
live streaming. What lessons can we draw from its major successes
and failures about the future of entertainment? One Up offers a
pioneering empirical analysis of innovation and strategy in the
video game industry to explain how it has evolved from a fringe
activity to become a mainstream form of entertainment. Joost van
Dreunen, a widely recognized industry expert with over twenty years
of experience, analyzes how game makers, publishers, and platform
holders have tackled strategic challenges to make the video game
industry what it is today. Using more than three decades of
rigorously compiled industry data, he demonstrates that video game
companies flourish when they bring the same level of creativity to
business strategy that they bring to game design. Filled with case
studies of companies such as Activision Blizzard, Apple, Electronic
Arts, Epic Games, Microsoft, Nexon, Sony, Take-Two Interactive,
Tencent, and Valve, this book forces us to rethink common
misconceptions around the emergence of digital and mobile gaming.
One Up is required reading for investors, creatives, managers, and
anyone looking to learn about the major drivers of change and
growth in contemporary entertainment.
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