Make any team or business data driven with this practical guide to
overcoming common challenges and creating a data culture.
Businesses are increasingly focusing on their data and analytics
strategy, but a data-driven culture grounded in evidence-based
decision making can be difficult to achieve. Be Data Driven
outlines a step-by-step roadmap to building a data-driven
organization or team, beginning with deciding on outcomes and a
strategy before moving onto investing in technology and upskilling
where necessary. This practical guide explains what it means to be
a data-driven organization and explores which technologies are
advancing data and analytics. Crucially, it also examines the most
common challenges to becoming data driven, from a foundational
skills gap to issues with leadership and strategy and the impact of
organizational culture. With case studies of businesses who have
successfully used data, Be Data Driven shows managers, leaders and
data professionals how to address hurdles, encourage a data culture
and become truly data driven.
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