The award-winning retail handbook, The Future of Shopping: Where
Everyone is a Retailer (2018 Management Book of the Year) is back
in a new, updated edition. Since it was first published, we have
experienced a pandemic, a digitisation race, and the bankruptcy of
numerous iconic shops. This one crisis year has meant more
turnaround for the trade sector than an entire decade. This book
addresses a new perspective on globalisation, and the pressing
questions of what brands and merchants must do to survive in this
new retail landscape.
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