Modernizing the Academic Teaching and Research Environment - Methodologies and Cases in Business Research (Hardcover, 1st ed. 2018)

This book constitutes a valuable manual for young and seasoned business researchers alike, and provides a comprehensive summary for the whole research journey. It is a must-read for all researchers who need to understand the basics of business research, from identifying research topics, to planning and organizing the research process, and selecting the most appropriate methodology for the topic at hand. This book also provides insights on how to avoid common pitfalls in business research and outlines the research skills needed to write a fine piece of research. In order to capture the innovative element of research, the book also highlights methods for thinking outside the box. It also stresses the importance of respecting ethics while conducting business research. Lastly, it presents important cases and provides hands-on training for preparing survey tools. Readers looking to master business research won't want to miss out on this unique and insightful book.

General

Imprint:	Springer International Publishing AG
Country of origin:	Switzerland
Series:	Progress in IS
Release date:	April 2018
First published:	2018
Editors:	Jorge Marx Gomez • Sulaiman Mouselli
Dimensions:	235 x 155mm (L x W)
Format:	Hardcover
Pages:	208
Edition:	1st ed. 2018
ISBN-13:	978-3-319-74172-7
Categories:	Books > Reference & Interdisciplinary > Communication studies > Research methods Books > Business & Economics > Business & management > General Books > Social sciences > Sociology, social studies > Social research & statistics > General Books > Social sciences > Education > Higher & further education > Universities / polytechnics Books > Social sciences > Education > Higher & further education > Teacher training Promotions
LSN:	3-319-74172-1
Barcode:	9783319741727

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