Postfeminist Celebrity and Motherhood - Brand Mom (Hardcover)

This book analyzes the intersections of celebrity, self-branding, and "mommy" culture. It examines how images of celebrity moms playing versions of themselves on reality television, social media, gossip sites, and self-branded retail outlets negotiate the complex demands of postfeminism and the current fashion for heroic, labor intensive parenting. The cultural regime of "new momism" insists that women be expert in both affective and economic labor, producing loving families, self-brands based on emotional connections with consumers, and lucrative saleable commodities. Successfully creating all three: a self-brand, a style of motherhood, and lucrative product sales, is represented as the only path to fulfilled adult womanhood and citizenship. The book interrogates the classed and racialized privilege inherent in those success stories and looks for ways that the versions of branded motherhood represented as failures might open a space for a more inclusive emergent feminism.

General

Imprint:	Routledge
Country of origin:	United Kingdom
Series:	Routledge Research in Cultural and Media Studies
Release date:	August 2016
First published:	2017
Authors:	Jorie Lagerwey
Dimensions:	229 x 152 x 14mm (L x W x T)
Format:	Hardcover
Pages:	144
ISBN-13:	978-1-138-64038-2
Categories:	Books > Reference & Interdisciplinary > Communication studies > Media studies Books > Social sciences > Sociology, social studies > Gender studies > Women's studies > Feminism Books > Social sciences > Sociology, social studies > Social institutions > Family & relationships > General
LSN:	1-138-64038-7
Barcode:	9781138640382

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