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Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management
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Sales Management for Improved Organizational Competitiveness and Performance (Paperback)
Loot Price: R4,912
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Sales Management for Improved Organizational Competitiveness and Performance (Paperback)
Expected to ship within 10 - 15 working days
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With the recent digital developments within marketing, the
alignment between sales and marketing has become increasingly
important as it has the potential to improve sales, customer
relations, and customer satisfaction. The evolution of technology
has also been promoting changes in the sales process, which
provides new opportunities and challenges for enterprises at
various levels. Sales Management for Improved Organizational
Competitiveness and Performance highlights the influences of
management, marketing, and technology on sales and presents trends
in sales, namely the digital transformation that is taking place in
organizations. The book also considers innovative concepts,
techniques, and tools in the sales area. Covering a wide range of
topics such as digital transformation, sales communication, and
social media marketing, this reference work is ideal for managers,
marketers, researchers, scholars, practitioners, academicians,
instructors, and students.
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