Sales Management for Improved Organizational Competitiveness and Performance (Paperback)

With the recent digital developments within marketing, the alignment between sales and marketing has become increasingly important as it has the potential to improve sales, customer relations, and customer satisfaction. The evolution of technology has also been promoting changes in the sales process, which provides new opportunities and challenges for enterprises at various levels. Sales Management for Improved Organizational Competitiveness and Performance highlights the influences of management, marketing, and technology on sales and presents trends in sales, namely the digital transformation that is taking place in organizations. The book also considers innovative concepts, techniques, and tools in the sales area. Covering a wide range of topics such as digital transformation, sales communication, and social media marketing, this reference work is ideal for managers, marketers, researchers, scholars, practitioners, academicians, instructors, and students.

General

Imprint:	IGI Global
Country of origin:	United States
Release date:	May 2022
First published:	2022
Editors:	Jose Duarte Santos
Dimensions:	279 x 216mm (L x W)
Format:	Paperback
Pages:	325
ISBN-13:	978-1-66843-431-4
Categories:	Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management Promotions
LSN:	1-66843-431-8
Barcode:	9781668434314

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