Individuals all over the world can use Airbnb to rent an apartment
in a foreign city, check Coursera to find a course on statistics,
join PatientsLikeMe to exchange information about one's disease,
hail a cab using Uber, or read the news through Facebook's Instant
Articles. The promise of connective platforms is that they offer
personalized services and contribute to innovation and economic
growth, while bypassing cumbersome institutional or industrial
overhead. In The Platform Society, Van Dijck, Poell and De Waal
offer a comprehensive analysis of a connective world where
platforms have penetrated the heart of societies-disrupting markets
and labor relations, circumventing institutions, transforming
social and civic practices and affecting democratic processes. This
book questions what role online platforms play in the organization
of Western societies. First, how do platform mechanisms work and to
what effect are they deployed? Second, how can platforms
incorporate public values and benefit the public good? The Platform
Society analyzes intense struggles between competing ideological
systems and contesting societal actors - market, government and
civil society - raising the issue of who is or should be
responsible for anchoring public values and the common good in a
platform society. Public values include of course privacy,
accuracy, safety, and security, but they also pertain to broader
societal effects, such as fairness, accessibility, democratic
control, and accountability. Such values are the very stakes in the
struggle over the platformization of societies around the globe.
The Platform Society highlights how this struggle plays out in four
private and public sectors: news, urban transport, health, and
education. Each struggle highlights local dimensions, for instance
fights over regulation between individual platforms and city
governments, but also addresses the level of the platform ecosystem
as well as the geopolitical level where power clashes between
global markets and (supra-)national governments take place.
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