ISE Essentials of Marketing Research (Paperback, 6th edition)

Essentials of Marketing Research uses an application-oriented approach to equip students with tools and skills necessary to solve business problems and maximize opportunities. The authors' years of practical market research experience is evidenced thorough their treatment of qualitative research, to their coverage of sample size rules-of-thumb, background literature reviews, and new market research tools and techniques. This latest 6th edition gives students a strong command of market research principles, while being concise enough for cases & other course projects. A continuing case and corresponding data sets included. Available with McGraw-Hill Connect (R) and SmartBook 2.0.

General

Imprint:	McGraw-Hill Education
Country of origin:	United States
Release date:	March 2023
First published:	2024
Authors:	Joseph Hair • Mary Celsi • David Ortinau • Robert Bush • Dana E. Harrison
Format:	Paperback
Pages:	448
Edition:	6th edition
ISBN-13:	978-1-266-26150-3
Categories:	Books > Business & Economics > Business & management > General
LSN:	1-266-26150-8
Barcode:	9781266261503

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!