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Books > Computing & IT > Applications of computing > Databases > Data mining
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Practical Data Mining (Paperback)
Loot Price: R1,895
Discovery Miles 18 950
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Practical Data Mining (Paperback)
Expected to ship within 12 - 19 working days
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Used by corporations, industry, and government to inform and fuel
everything from focused advertising to homeland security, data
mining can be a very useful tool across a wide range of
applications. Unfortunately, most books on the subject are designed
for the computer scientist and statistical illuminati and leave the
reader largely adrift in technical waters. Revealing the lessons
known to the seasoned expert, yet rarely written down for the
uninitiated, Practical Data Mining explains the ins-and-outs of the
detection, characterization, and exploitation of actionable
patterns in data. This working field manual outlines the what,
when, why, and how of data mining and offers an easy-to-follow,
six-step spiral process. Catering to IT consultants, professional
data analysts, and sophisticated data owners, this systematic, yet
informal treatment will help readers answer questions, such as:
What process model should I use to plan and execute a data mining
project? How is a quantitative business case developed and
assessed? What are the skills needed for different data mining
projects? How do I track and evaluate data mining projects? How do
I choose the best data mining techniques? Helping you avoid common
mistakes, the book describes specific genres of data mining
practice. Most chapters contain one or more case studies with
detailed projects descriptions, methods used, challenges
encountered, and results obtained. The book includes working
checklists for each phase of the data mining process. Your passport
to successful technical and planning discussions with management,
senior scientists, and customers, these checklists lay out the
right questions to ask and the right points to make from an
insider's point of view. Visit the book's webpage
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