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Intercultural and International Business Communication - Theory, Research, and Teaching (Paperback, 2nd Revised edition)
Loot Price: R2,494
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Intercultural and International Business Communication - Theory, Research, and Teaching (Paperback, 2nd Revised edition)
Series: Linguistic Insights, 38
Expected to ship within 12 - 17 working days
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This volume originates from the editors' interest in one of the
most relevant fields of research these days: Intercultural and
International Business Communication. The needs of the business
world to communicate effectively at an international level in order
to overcome language differences have proved to be a fascinating
topic for many scholars. International business discourse is
culturally-situated and therefore context-dependent, and all three
-- discourse, culture and context -- play a key role in the
communication process. The present contributions analyse this topic
under the perspective of theory, research and teaching. Different
scholars have offered their views on the subject, presenting
contributions on different areas related to business communication
all over the world.
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