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Books > Language & Literature > Language & linguistics > Semantics (meaning) > Lexicography

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Intercultural and International Business Communication - Theory, Research, and Teaching (Paperback, 2nd Revised edition) Loot Price: R2,686

Discovery Miles 26 860

Repayment Terms: R252 pm x 12*

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Intercultural and International Business Communication - Theory, Research, and Teaching (Paperback, 2nd Revised edition): Juan...

Intercultural and International Business Communication - Theory, Research, and Teaching (Paperback, 2nd Revised edition)

Juan Carlos Palmer-Silveira, Miguel F. Ruiz-Garrido

Series: Linguistic Insights, 38

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Loot Price R2,686 Discovery Miles 26 860 | Repayment Terms: R252 pm x 12*

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This volume originates from the editors' interest in one of the most relevant fields of research these days: Intercultural and International Business Communication. The needs of the business world to communicate effectively at an international level in order to overcome language differences have proved to be a fascinating topic for many scholars. International business discourse is culturally-situated and therefore context-dependent, and all three -- discourse, culture and context -- play a key role in the communication process. The present contributions analyse this topic under the perspective of theory, research and teaching. Different scholars have offered their views on the subject, presenting contributions on different areas related to business communication all over the world.

General

Imprint:	Verlag Peter Lang
Country of origin:	Switzerland
Series:	Linguistic Insights, 38
Release date:	June 2008
First published:	2008
Editors:	Juan Carlos Palmer-Silveira • Miguel F. Ruiz-Garrido
Dimensions:	220 x 150 x 23mm (L x W x T)
Format:	Paperback
Pages:	352
Edition:	2nd Revised edition
ISBN-13:	978-3-03-911680-5
Categories:	Books > Business & Economics > Business & management > General Books > Language & Literature > Language & linguistics > Semantics (meaning) > Lexicography Books > Language & Literature > Literature: history & criticism > Literary studies > From 1900 Books > Language & Literature > Language teaching & learning (other than ELT) > Specific skills > Speaking / pronunciation skills > General Promotions
LSN:	3-03-911680-0
Barcode:	9783039116805