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Methods for the Ethnography of Communication - Language in Use in Schools and Communities (Hardcover)
Loot Price: R3,872
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Methods for the Ethnography of Communication - Language in Use in Schools and Communities (Hardcover)
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Methods for the Ethnography of Communication is a guide to
conducting ethnographic research in classroom and community
settings that introduces students to the field of ethnography of
communication, and takes them through the recursive and nonlinear
cycle of ethnographic research. Drawing on the mnemonic that Hymes
used to develop the Ethnography of SPEAKING, the authors introduce
the innovative CULTURES framework to provide a helpful structure
for moving through the complex process of collecting and analyzing
ethnographic data and addresses the larger "how-to" questions that
students struggle with when undertaking ethnographic research.
Exercises and activities help students make the connection between
communicative events, acts, and situations and ways of studying
them ethnographically. Integrating a primary focus on language in
use within an ethnographic framework makes this book an invaluable
core text for courses on ethnography of communication and related
areas in a variety of disciplines.
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