In this book, Judy Kutulas complicates the common view that the
1970s were a time of counterrevolution against the radical
activities and attitudes of the previous decade. Instead, Kutulas
argues that the experiences and attitudes that were radical in the
1960s were becoming part of mainstream culture in the 1970s, as
sexual freedom, gender equality, and more complex notions of
identity, work, and family were normalized through popular
culture--television, movies, music, political causes, and the
emergence of new communities. Seemingly mundane things like
watching The Mary Tyler Moore Show, listening to Carole King songs,
donning Birkenstock sandals, or reading Roots were actually
critical in shaping Americans' perceptions of themselves, their
families, and their relation to authority. Even as these cultural
shifts eventually gave way to a backlash of political and economic
conservatism, Kutulas shows that what critics perceive as the
narcissism of the 1970s was actually the next logical step in a
longer process of assimilating 1960s values like individuality and
diversity into everyday life. Exploring such issues as feminism,
sexuality, and race, Kutulas demonstrates how popular culture
helped many Americans make sense of key transformations in U.S.
economics, society, politics, and culture in the late twentieth
century.
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