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Books > Language & Literature > Language & linguistics > Semantics (meaning)
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Cross-Cultural Pragmatics (Paperback)
Loot Price: R1,049
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Cross-Cultural Pragmatics (Paperback)
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This book provides a cutting-edge introduction to cross-cultural
pragmatics, a field encompassing the study of language use across
linguacultures. Cross-Cultural Pragmatics is relevant for a variety
of fields, such as pragmatics, applied linguistics, language
learning and teaching, translation, intercultural communication and
sociolinguistics. Written by two leading scholars in the field,
this book offers an accessible overview of cross-cultural
pragmatics, by providing insights into the theory and practice of
systematically comparing language use in different cultural
contexts. The authors provide a ground-breaking, language-anchored,
strictly empirical and replicable framework applicable for the
study of different datatypes and situations. The framework is
illustrated with case studies drawn from a variety of
linguacultures, such as English, Chinese, Japanese and German. In
these case studies, the reader is provided with contrastive
analyses of language use in important contexts such as globalised
business, politics and classrooms. This book is essential reading
for both academics and students.
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