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Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management
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B2B Social Selling Strategy - Connect with Customers, Build Relationships and Drive Sales (Paperback)
Loot Price: R928
Discovery Miles 9 280
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B2B Social Selling Strategy - Connect with Customers, Build Relationships and Drive Sales (Paperback)
Expected to ship within 12 - 17 working days
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Social media, when deployed strategically and effectively in B2B
channels, offers a uniquely personal long-term networking
opportunity for sales teams and business professionals. For many,
this has supercharged their sales performance, with empowered
teams, faster results, and higher revenues. For others, the
challenges of navigating social channels for business can be
daunting. Concerns over social media confidence, personal and
professional conflicts of interest, and a loss of management
control can lead to a lack of action or ineffective modes of
engagement. B2B Social Selling Strategy provides a clear framework
for identifying the right social channels, connecting with
potential and existing customers and measuring success against
objectives and KPIs. Featuring original research, case studies and
interviews with industry professionals, the book also shows how to
generate content to attract attention and gain trust, work with B2B
influencers and create a social selling culture. Exploring how to
build your personal brand in synergy with your business and
integrate social selling with other sales and marketing channels,
it is supported by online interactive tools and templates to be
used to create and execute your own social selling strategy.
Written by a recognized social media expert, B2B Social Selling
Strategy is an indispensable guide for B2B sales, marketing and
social media professionals.
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