Books > Reference & Interdisciplinary > Communication studies > Media studies
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Tell Our Story - Multiplying voices in the news media (Paperback)
Loot Price: R309
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(22%)
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Tell Our Story - Multiplying voices in the news media (Paperback)
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List price R395
Loot Price R309
Discovery Miles 3 090
You Save R86 (22%)
Expected to ship within 5 - 10 working days
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The dominant news media is often accused of reflecting an 'elite
bias', privileging and foregrounding the interests of a small
segment of society, while ignoring the narratives of the majority.
Tell Our Story investigates the problem of disproportionate media
representation and offers a hands-on demonstration of listening
journalism and research in practice to promote a more active
engagement between journalists and local communities. In the
process the authors dismiss the idea that some groups are
voiceless, arguing that what is often described is a matter of
those groups being deliberately ignored. The authors focus on three
communities in South Africa, each presenting with differing but
crucial historical, geographical and socio-political
'characteristics' of the post-1994 period. Adopting an
audience-centred approach, the authors delve into the life and
struggle narratives of each community. They expose the divides
between the stories as told by the people in the community who have
lived experience of these events, and the way in which these
stories are understood and shaped by the media. The implications of
the media's routine misrepresentation of the voices of the
marginalised and poor for media diversity, media credibility and
ethics, media education and training, as well as media research are
unpacked and the authors offer a useful set of practical guidelines
for journalists on the practice of listening journalism.
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