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Books > Business & Economics > Business & management > Management of specific areas > Personnel & human resources management
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A Global View on Intercultural Management - Challenges in a Globalized World (Paperback, Digital original)
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A Global View on Intercultural Management - Challenges in a Globalized World (Paperback, Digital original)
Series: De Gruyter Studium
Expected to ship within 10 - 15 working days
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Whatever their industry of origin, all companies are facing the
same challenge to a greater or lesser degree: globalization. It is
becoming more and more evident that companies need to plan ahead
and anticipate coming developments if they are to be successful in
the future. Today, it is crucial to establish a solid competitive
position in the global arena. There is no doubt that a corporate
culture that is open to innovation and shaped by global thinking,
plays a key role in this context. A culture in which
representatives of different countries und cultures can come
together, anticipating and understanding the cultural challenges,
creates the foundation of any international business. A global view
on intercultural management will be the key to successfully doing
business in diverse cultural environments.
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